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News

With 8 Million Units Sold, Toyota Proves Hybrids Have Staying Power

Toyota Chairman Takeshi Uchiyamada likes to tell the story of how his team couldn’t get the first Prius prototype to move for 49 days. According to him, "We had no idea what was wrong, so we worked late every night trying to figure it out. We finally got it to move around Christmas time, but it only went 500 meters!"

That was back in 1995, when hybrid cars were unproven, experimental machines with…
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The All-New 2016 Toyota Tacoma Mid-Size Pickup is Ready to Rock on and Off-Road

The Tacoma Dynasty rolls on! Rebuilt inside and out with an all-new powertrain and enhanced suspension tuning, America's best-selling mid-size pickup for ten years running retains its throne on the mountaintop for dirt stomping adventurers. For decades, Toyota truck owners have come to expect the toughest, most durable pickup in the segment. The all-new Tacoma carries on a legacy of off-road victories and over seven million compact and mid-size Toyota trucks sold since 1964. It is, inside and out, the best Tacoma ever.
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Toyota Helps Paralyzed Veteran Open Spinal Cord Injury Recovery Center

During his third tour of duty in Afghanistan, Romy Camargo's patrol was ambushed. A sniper's bullet changed the life of this decorated war veteran and his family. Now, with help from Toyota, Camargo, his family and a strong team of supporters are forever changing the lives of paraplegics and quadriplegics across the country.
 
Camargo and his wife, Gaby, have opened the doors to Stay In Step, a new, non-profit recovery center dedicated to…
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Got Your Eye on Mirai? Let the Countdown Begin!

It's almost here, and California customers will soon be able to request their own Mirai.  And why wouldn't they?

The Mirai hydrogen fuel cell electric vehicle uses no gasoline and emits nothing but water vapor.  It’s the only zero emission electric vehicle on the market that tops the 300 mile range milestone (an EPA estimated driving range rating of 312 miles, to be exact) and offers an EPA estimated 67 mpge city…
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Toyota Unveils Campus Design for New North American Headquarters

Toyota Motor North America today unveiled architectural renderings of its future North American headquarters, providing new details of the site layout and exterior design of its environmentally sensitive corporate campus. In support of the Company's "One Toyota" vision, the renderings reveal buildings and outdoor spaces designed to create a collaborative environment that encourages discovery, transparency and creativity.
 
To mark the occasion, Toyota also launched the Ever-Better Expedition – the North American leg of a real-world…
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Toyota Rewards Academic Excellence

Recognizing the many challenges college-bound students face, Toyota awarded tuition support to 22 Asian Pacific Islander American (APIA) students from the science, technology, engineering, and mathematics (STEM) disciplines to help with their cost of higher education.
 
In partnership with the Asian & Pacific Islander American Scholarship Fund (APIASF), a non-profit organization dedicated to providing college scholarships to APIAs, Toyota granted 22 scholarships at its fourth annual awards dinner and reception at the Toyota Automotive Museum on…
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